11 Essentials

of Transformative, Determined Leaders

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• Determine who belongs on the bus and make it so.

  Who then what.

• Make them feel safe. 

  Never pass fear into the organization.

• Always lead with “Why.” 

  We are far too keen on where and how.

• Be intensely curious.

  We live in the world our questions create.

• Know quickly, explicitly, and in great detail, where you are leading them.

  We don’t run from things; we run to them.

• Eliminate ambiguity. 

  Never pass ambiguity into the organization.

• Build trust. 

  The world moves at the speed of trust.

• Be positive. 

  Leaders believe.

• Build your “to-don’t” list. 

  Good leaders know what to do. Transformative leaders know what not to do.

• Be the eye. 

  Act like you’ve been here before.

• Know what you are willing to die for.

  And be willing to deviate from the norm.